SEO (Search Engine Optimization) has its hiccups while speculations came across as SEO will eventually become obsolete with new changes in Google’s algorithms. We are here few years down the line and it seems SEO is still as important for organizations as it was few years ago. Obviously, there has been a shift in the way SEO strategies are implemented now. Social media has had a huge impact on the web and SEO cannot be dissociated from it. Though it seems SEO is there to be till the time we find something better than Google, Bing, and other search engines.
SEO is not against search engines:
Many
of us have a view about SEO that it skews the search engine results and
companies that are paying thousands of dollars to the SEO firms are on top
search results purely on the basis of SEO. Well!, we do agree there are few
people involved in black hat SEO, but majority of people are just involved in
optimizing content, quality of links and figuring out how can Google find them
for relevant keywords. The strategies to do so have changed but as long as
search engines are there SEO too will follow, though it will have to remain
upbeat with the changing trends.
SEO is simple, but at the same time complicated:
It
is difficult to remain upbeat with Google and all the technology and
terminology related to SEO is not that easy to follow. Suppose, someone wants
to implement local small business SEO,
but the small business owner doesn’t have ample time to go through all the SEO
stuff. The better option for him is to hire some third party SEO service
provider that suits his needs as well as budget.
SEO is affordable:
There
are a varied number of small and big firms involved in SEO. There is place for
everyone, local business owners as well as Fortune 500s. You can find an affordable small business SEO
consultancy or a top notch firm that provides premium services for bigger
clients. As per general misconception SEO is not something you need to spend
million dollars on, it is affordable as well as convenient.
Focus on local business:
In
last few years the focus on SEO that helps to identify local business has
increased manifolds. The online marketing industry is expected to grow up to
$42.5 billion by 2015. A significant portion of this will be attributed to local internet advertising. So
you might not rank at the first page of Google search results for a highly
competitive keyword, but when he searches for business related to yours in his
local city or town it is important for you to show up there. Search engine
industry is expected to bring much more business to such local businesses in
coming few years and SEO will be quintessential in helping you.
We
have after every few Google updates that somehow SEO is going to become
obsolete in coming times. Though we have been proven wrong every time and it
seems the same trend is going to ensue in coming years too. So don’t sit back
and chalk out your SEO strategy or hire some third party service provider who
will help get results.
